Is Life Coaching Just Coaches Selling to Other Coaches? The Truth You Need to Hear
So, you’re thinking about becoming a life coach.
You’ve been watching TikToks, reading posts, maybe joining a few Facebook groups to see what it’s really about.
And then, that creeping thought hits you…
“Is life coaching just people selling coaching to other coaches?”
Because that’s what it seems like. Everywhere you look, someone is teaching coaches how to get clients, promising six-figure months, luxury lifestyles, and freedom.
And you start wondering:
Is there even space for me as a coach if I’m not coaching other coaches?
Let’s get clear on this right now:
No. Life coaching is NOT just coaches selling to coaches.
That idea? It’s a myth. One that keeps talented people like you stuck on the sidelines instead of stepping into their calling.
Why Does It Feel That Way?
Here’s what’s really going on:
Your searches shape your feed.
When you Google how to become a life coach, business coaches flood your algorithm with ads and content. Their job is to catch the eyes of new coaches like you.
Business coaches are the loudest voices online.
They’re everywhere because their clients are aspiring coaches. Meanwhile, health coaches, spiritual coaches, parenting coaches, and confidence coaches are busy serving paying clients. They’re not hanging out in Facebook groups all day.
They’re marketing experts.
They know how to write hooks, run ads, and position themselves as authorities. That’s why their content dominates your searches.
But let’s be clear:
Most thriving coaches aren’t business coaches.
So Who Is Making Money as a Life Coach?
After training hundreds of coaches worldwide through The Clarity Circle Life Coach Certification, here’s what I see every single day:
💡 Health Coaches. Supporting women with hormonal balance, gut health, perimenopause, and emotional eating.
💡 Spiritual Life Coaches. Guiding people to align with their purpose and deepen their self-connection.
💡 Parenting Coaches. Empowering parents to build unbreakable bonds with their children and navigate challenges with confidence.
💡 Relationship Coaches. Helping women date with self-worth, heal old patterns, or reignite intimacy in long-term relationships.
💡 Confidence & Career Coaches. Guiding clients to break through imposter syndrome, change careers, ask for promotions, and lead boldly.
💡 Grief Coaches. Supporting those processing loss to move forward with hope and strength.
💡 ADHD Coaches. Helping neurodivergent clients create systems to thrive at home, in relationships, and at work.
And that’s just the beginning.
How Do I Know This?
Because I’ve walked this path myself.
When I first started coaching, I helped women heal from emotional eating and self-sabotage. From there, I expanded into mindset, grief, spiritual alignment, and business coaching – because people kept asking for more. I built a thriving practice with paying clients long before I ever mentored other coaches.
Today, inside The Clarity Circle Life Coach Certification, I watch students get their first paying clients before they even graduate. They’re out there changing lives as confidence coaches, spiritual coaches, grief coaches, and holistic coaches – not just selling to other coaches.
The Truth About Life Coaching
The life coaching industry is worth billions worldwide, and it continues to grow each year. People are investing more than ever in:
Mental health
Physical wellbeing
Spiritual growth
Parenting support
Career clarity
Relationship healing
They’re searching for coaches who understand them, who have walked their path, and who can guide them forward.
Is Life Coaching Your Calling?
If you’re reading this thinking:
“I feel deeply called to help others, but I want to know if coaching is truly right for me…”
Then it’s time to find out.
I’ve created a simple application to give you clarity. There’s no commitment, just a chance to explore:
- Whether life coaching aligns with your strengths and goals
- How your life experiences could become a purposeful, profitable career
- What your path as a certified coach with The Clarity Circle could look like
👉 Fill out the application today and see if life coaching is your next chapter.
Apply Now – Is This Your Calling?
Because coaching isn’t about following the crowd.
It’s about leading yourself first – and then guiding others to rise alongside you.
With clarity and confidence,
Stacey x
Founder, The Clarity Circle
